Privacy Policy - Alexa Astaire

Privacy Policy
Last updated: [13.08.2025]

We value your privacy. This policy explains how we collect, use, and protect your personal data when you visit our website, make a purchase, sign up for a newsletter, or otherwise interact with us online.

1. Who we are

This website is owned and operated by:

Alexa Astaire
Viksdalen, Norway
Email: contact.alexa.astaire[@]proton.me

This website is subject to the General Data Protection Regulation (GDPR) as Norway is part of the EEA.

2. What personal data we collect and why

We collect the following personal data:

a) Website visits (analytics)

We use Google Analytics to understand how visitors use our site. Google may collect anonymized data such as IP address, browser type, device type, and time spent on pages.

Legal basis: Legitimate interest (Article 6(1)(f) GDPR)

b) Shop purchases (WooCommerce)

When you make a purchase, we collect data such as:

Name
Billing and shipping address
Email address
Payment information (via Stripe)
IP address

Legal basis: Contract (Article 6(1)(b) GDPR)

We retain this information for legal, tax, and accounting purposes for at least 5 years (or longer if required by law).

c) Payments (Stripe)

We use Stripe to securely process credit card payments. Your payment data is never stored on our servers. Stripe’s privacy policy is available at:
https://stripe.com/privacy

Legal basis: Contract (Article 6(1)(b) GDPR)

d) Newsletter (Mailchimp)

If you subscribe to our newsletter, your name and email address are stored by Mailchimp. You can unsubscribe at any time by clicking the link in any email.

Mailchimp’s servers may be located outside the EU. We have a Data Processing Agreement (DPA) with Mailchimp to ensure GDPR compliance.

Legal basis: Consent (Article 6(1)(a) GDPR)

Mailchimp’s privacy policy: https://mailchimp.com/legal/privacy/

e) Contact form

When you contact us via our form, we collect your name and email address in order to respond to your message. We do not use this data for marketing unless you have consented.

Legal basis: Consent or legitimate interest (Article 6(1)(a) or (f) GDPR)

f) Embedded content (YouTube)

Pages on this site may include embedded videos from YouTube. These services may collect data, including your IP address, browser information, and interaction with the video (e.g., play/pause).

YouTube’s privacy policy: https://policies.google.com/privacy

3. Cookies

We use cookies to:

Ensure site functionality (e.g., shopping cart)
Track analytics (Google Analytics)
Provide embedded media (YouTube)

When you first visit the site, you’ll see a cookie notice. You can accept or decline non-essential cookies. You can also disable cookies via your browser settings.

4. How long we keep your data

We retain your data only as long as necessary for the purpose it was collected, or as required by law.

Examples:

Orders: at least 5 years (accounting)
Newsletter: until you unsubscribe
Contact form messages: up to 12 months
Analytics data: as per Google’s retention settings

5. Who we share your data with

We only share your data with:

Payment processors (Stripe)
Email providers (Mailchimp)
Analytics (Google)
Web hosting provider ([insert your host, e.g., Hostinger, SiteGround, etc.])
Itch.io (for digital product sales)

These providers may process data outside the EU, but we ensure they comply with GDPR via Standard Contractual Clauses or other safeguards.

Digital Product Sales via Itch.io

When you make a purchase of digital products (such as e-books, downloadable art, or other digital content) from this website, the transaction is processed through Itch.io, a third-party platform for digital sales. Please note the following:

Data Collection by Itch.io:
- When you complete a purchase on Itch.io, the platform may collect personal data, including but not limited to your name, email address, payment details, and shipping address (if applicable).
- This data is necessary for processing your order, delivering digital content, and communicating with you regarding your purchase.
Use of Personal Data by Itch.io:
- Itch.io will use your personal data in accordance with its Privacy Policy, which governs the handling of your data for purchases, refunds, and communication.
- For more details on how Itch.io collects, processes, and stores your data, we encourage you to review Itch.io’s Privacy Policy [link to Itch.io’s Privacy Policy].
We Do Not Store Payment Information:
- We do not store any of your payment information (e.g., credit card numbers or PayPal details) on our website. All payment processing is handled directly by Itch.io through their secure payment gateway.
Communication:
- After purchasing a digital product via Itch.io, you may receive order confirmation emails, download links, or customer support communication directly from Itch.io or us, depending on the nature of the inquiry.
Data Retention:
- We retain your email address for communication purposes (e.g., updates about products, new releases, and news). If you opt-in to receive promotional emails, you can unsubscribe at any time. Your data related to Itch.io purchases will be retained in accordance with Itch.io’s data retention policies.
Your Rights:
- As a user, you have the right to access, modify, or delete your personal data stored by Itch.io by contacting Itch.io directly, as we do not control that data.

6. Your rights under GDPR

You have the right to:

Access your personal data
Request correction or deletion
Withdraw consent at any time
Object to data processing
Lodge a complaint with a supervisory authority

To exercise your rights, contact us at: [your email address]

7. Hosting

Our website is hosted by [insert host name] in [insert country]. The provider may collect IP addresses and log data for security and performance reasons.

8. Changes to this policy

We may update this policy from time to time. Please review this page periodically. We will update the “last updated” date at the top.

9. Contact

If you have any questions about this Privacy Policy, please contact:

Alexa Astaire
Email: contact.alexa.astaire[@]proton.me
Location: Viksdalen, Norway